Data is central to agriculture.
Our goal is to lead the way to unlocking data in some of the tastiest food on earth.
We are bringing new value of data into hand-picked agriculture.
In 2012, a berry expert and a data analyst got together and started to think about data and hand-picked specialty crops. Precision agriculture was having great effect on row crops, but decision-making for the higher-value specialty crops seemed to be based on much less data. We asked ourselves, "what would things look like if we started with data capture as opposed to adding it throughout the process. We found all sorts of possibilities.
Our proprietary sensing technology allows us to gather and parse data in new and disruptive ways. With unprecedented precision, we can trace value from harvest to table, allowing new levels of transparency and traceability.
All stakeholders in specialty crops can now understand the value of their opportunities. Experimental fields, farm owners, farm managers, harvesters, retailers, and consumers can now rely on data to ensure that their food is some of the most enjoyable ever.
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